I love Moomins. There’s a quality to Tove Jansson’s creations that I find incredibly soothing and relaxing – yes, I was slightly terrified of the cartoon series as a child (who wasn’t?!), but I’ve been able to put that behind me, and then some. It’s almost impossible not to find Moomins virtually everywhere you look in Japan, and the country has had a long-term love affair with Moomintroll, Moominmama, Moominpapa and their friends and neighbours. Japan produced animated series, comic books and was visited by Jansson herself. The Moomin licensing business is particularly healthy, with Moomins popping [...]
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